Hashtags Aren’t Dead: You’re Just Using Them Wrong
Let’s clear something up: hashtags aren’t dead. They’re just misused. If you’ve been copy-pasting the same set of 30 tags on every post and wondering why nothing’s changing, it’s time for a hashtag intervention.
1. Stop Using Generic, Oversaturated Tags
Using tags like #love, #life, or #music won’t get you discovered—they’re way too broad. These hashtags are so oversaturated that your post disappears in seconds. Instead, use niche-specific hashtags that speak directly to your audience.
2. Build a Tiered Hashtag System
Your hashtag strategy should be layered:
Niche Tags: (5–10K uses) e.g., #IndieFilmNYC
Mid-Tier Tags: (50K–200K uses) e.g., #ActorHeadshots
Broad Reach Tags: (200K–1M) e.g., #CreativeEntrepreneur Using a mix helps your content get noticed at different levels and increases your chances of reaching new eyes.
3. Rotate Regularly
If you’re using the exact same tags over and over, Instagram flags that as spammy. Keep 3–5 sets on rotation, and switch them up based on the post type or topic. Create collections in your notes app or social planner for easy access.
4. Placement Matters
Hashtags still work in both the caption and the first comment—but they should be relevant. Random tagging just to hit 30 will only hurt you. Think: "Does this hashtag actually describe my post?"
5. Use Branded Hashtags
Create your own signature tag like #SMbyOceanne or #BookedAndVisible so your audience can follow you. Use them on all your content to build recognition, increase visibility, and track your own content’s reach.
6. Research and Experiment
Use tools like Flick, Hashtag Expert, or Later’s Hashtag Suggestions to build smarter sets based on real data—not guesswork. Test and analyze which sets bring in the most reach and save them for future posts.
Final Word:
Hashtags aren’t dead—you just need to use them strategically. When done right, they increase your reach, connect you to your community, and help the algorithm understand who to show your content to. So stop sleeping on them. Audit your current strategy, refresh your sets, and make hashtags your secret weapon again.
Need more help? Get a custom content strategy from us (full custom hashtag strategy included!) or book a free discovery call to find out how we can best help you!
