5 Types of Content Every Entertainer Should Be Posting
If you're an artist, actor, director, or multi-hyphenate creative and you're only posting promo flyers and selfies—babes, we need to talk. Social media is your stage, and it's time to give the audience a real show. When you post with purpose and variety, you create a digital brand that reflects who you are and what you’re about. Here are five types of content that should be in your regular rotation if you're trying to build real connection, visibility, and opportunities online.
1. Behind-the-Scenes (BTS)
Let your audience in. Show them the process—whether you're rehearsing a monologue, recording vocals, designing a set, or getting into costume. These moments build trust and relatability. People love to feel like they're getting exclusive access. It makes them feel like part of your journey and builds a connection that static content can’t.
2. Your Story
Your journey, your why, your evolution. Talk about how you got started in your craft, what fuels you, and where you want to go. Sharing the human side of your path makes you memorable. You're not just selling a product—you're offering an experience, a vibe, a mission. Don’t be afraid to go deep—your audience craves authenticity.
3. Value or Insight
Teach your audience something. Quick tips on preparing for an audition, how to manage creative burnout, your favorite tools or platforms—anything that makes their life easier or more inspired. Becoming a go-to voice of value builds authority fast. And remember: what feels basic to you can be mind-blowing to your audience.
4. Wins & Press Moments
Booked and busy? Say it loud. Share those highlights: features, award wins, new roles, press articles. Show what’s working—but always bring it back to your mission. Let your success inspire, not just impress. Include captions that give context or tell the story behind the moment—it keeps things human and real.
5. Your Personality
This one is non-negotiable. Let them see the real you. Whether you’re chaotic good, ultra-zen, hilarious, bold, or soft-spoken—lean in. Use Reels, TikToks, memes, rants, or vibe-y photo dumps. The more YOU it is, the more it resonates. People want to feel like they know the person behind the content.
Bonus Tip: Use the 80/20 Rule
Keep your content 80% value, storytelling, and connection—and only 20% promo. That way your audience doesn’t feel sold to all the time, and you still drive traffic where it matters.
Final Thoughts:
Rotate these five pillars regularly and you’ll not only fill your content calendar—you’ll build a community. Consistency matters, but alignment matters more. You’re not here to just "post content"—you’re here to tell a story only you can tell.
Need more help? Get a Custom Content Strategy from us or book a Free Discovery call to find out how we can best help you!
